Infotrends Reports

InfoTrends conducted market research on the retail price of print in the various countries and compared the cost of buying marketing collateral from these print providers with producing the same jobs on an HP Color Printer in-house. HP obtained pricing and delivery times on common jobs that a small business would generate from print providers who service this market segment and obtained local pricing on HP supplies and on paper to understand the underlying economics of print. The results show that printing in-house for lower run-lengths or job orders is less expensive and provides other benefits such as less net time and the ability to produce material as required without waste.

The following report provides the results of that market research:

Cost of Print – InfoTrends